Which Direction
Planning for success

Clients often approach us with what they believe is needed to reach their goals – whether it’s a new logo, a simple refresh of the website, or an entire new brand. It’s then our job to figure out whether what they think they needed is really going to deliver. This initial phase in the creative process is crucial – no one likes to waste time or money on development before the foundations have been laid.

So how do we do that? By working with Change Direction Consulting (CDC), one of our trusted partner agencies who are experienced in developing strategies that help businesses to clearly articulate their objectives and so achieve them.

Like us, CDC have a clear, fuss-free approach. They consolidate the findings garnered by our other partner agency, People Tree Research, alongside the outcomes of workshops and company documents, to create a strategy that aligns strategic business needs with a branding plan that will meet a client’s needs.

Our own in-house team manage the entire process from start to finish, making it seamless and hassle-free.

Back to journal