Visit Bristol
Festive campaign to cut through the noise

It’s hard to get a festive campaign to stand out at such a busy time of year, harder still when you have so many different stakeholders to please with limited coverage. This was the challenge faced by team at Visit Bristol who represent all of the hotels, visitor attractions and shopping centres in the UK’s most vibrant city.

We were tasked with creating a campaign that could say as much about the city’s character, as it did the plethora of festivities on offer.

We commissioned the incredibly talented paper artist Sam Pierpoint to craft a city ‘made just for Christmas’ and animated her sculpture to bring the characters and activities to life.

With a shopping list of attractions as long as Santa’s, Sam and her team of elves crafted a magical sculpture that perfectly captured the creative spirit of the city.

Using a refreshingly muted palette of papers from GFSmith, she illustrated and modelled a characterful range of Bristolian landmarks, attractions and activities including ice skating, christmas markets, shopping centres, Victorian carol singers and of course, a great big christmas tree!

The campaign will run throughout the christmas period with Sam’s original paper sculpture on display in The Arcade in Broadmead shopping centre.

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