The Clash
Promotion for Bath Rugby’s landmark event

In an exciting move for the club, Bath Rugby have decided to take one of their games and put it on a bigger stage so that a wider supporter base can enjoy the experience.

Twickenham, the home of English Rugby will be the venue for the oldest of rugby rivals to do battle on the pitch, while a host of family-friendly events and entertainment take place outside in an arena called ‘The Forum’.

We were tasked with creating a vibrant and engaging campaign and identity that would present ‘The Clash’ as a landmark event on the Rugby calendar.

The campaign has been a huge success, with sales of 30k tickets smashing pre-Christmas targets. A fourth tier of the stadium has now been opened for sales, with ambitions for more than 50,000 tickets to be sold before the event kicks off in April 2017.

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