- Ride A to B with Merida
- Every cyclist, every ride
We were very pleased to have been given the opportunity to create a film with Merida UK. Often seen as a highly technical brand at the cutting edge of bike technology, Merida has many dedicated customers. The task of introducing Merida as an aspirational brand became a very interesting problem to solve.
Developed in collaboration with the team at Hello Charlie (HC), the idea was born from an event that ‘aspiring cyclists’ within HC and Peloton were intending to do a few years ago. We wanted to ride Lands End to John O’Groats (LeJoG).