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University of Bristol Discover More

Peloton were asked to develop a concept that drew people to the UoB website for key events. So, we quite literally did just that. There are a whole host of Bristol related images created in a QR code pixel style that will lead people to 'Discover More'.

The campaign spanned from Billboards outside Paddington...

... through to adverts in the Times ...

... and into the Guardian and Observer.