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UCI World BMX Championships
The UCI BMX World Championships is the biggest annual prize in BMX racing with the worlds best riders chasing the right to wear the coveted rainbow stripes for the following 12 months.
The event is also the last event in which nations can secure valuable qualification points as they strive to earn their place at the London Olympics in 2012.
Peloton were asked to design an identity that incorporated the UCI rainbow stripes and portrayed the excitement of the event.
Identity