In November a House of Commons cross-party All Parliamentary Cycling Group, set up a meeting with an aim of bringing cycling companies and organisations in the UK together to promote cycling during the Olympic year.

In the meeting were commercial bike brands, retailers, and organisations such as British cycling, CTC, Sustrans, The London Cycling Campaign, Cycling Scotland, Bicycle Association, Bike Week, TfL, Association of Cycle Traders, Tour of Britain, Cyclenation and the Cycle to Work Alliance.

Our brief was to produce a logo that can be used by and link together roots cycling initiatives to professional teams.