Creative campaign 2005.
The show geared for all - we created a bike which is suitable for every type of cyclist.

Creative campaign for 2006.
Fresh from the wrapper - unveiling the new products at the show.

Creative campaign for 2007.
The show was moving to Earl's Court, London. We found inspiration in 1950's festival posters and designed a festival campaign with a modern illustration.

Creative campaign 2008.
The show was gaining size and growing it's audience. We commissioned Will Barras to create an illustration which could visualise all facets of the show.