NHS Move Campaign
Strong words deliver vital message to thousands

Clear, persuasive messaging can be a life-saver when it comes to healthcare. That’s why the campaign we delivered for the NHS was simple and evidence-based. And it worked.

In the year leading up to the opening of Bristol’s Southmead Hospital, we were tasked with relaying the message across the region about when, why and which services were moving from Frenchay hospital to Southmead, and what this would mean for patients.

Patient focus groups showed that the most valuable thing the NHS could do was provide reassurance and constancy. That’s why our campaign incorporated the human face of healthcare – advertising, bus literature and poster campaign material all used healthcare staff to spread the word. User testing at the end of the year when the hospital moved in 2013 showed resoundingly positive results.

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