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Discover More campaign
A new campaign for the University of Bristol (UoB) was launched Sunday 27 November starting in The Observer and key advertising sites around the UK.
Peloton were asked to develop a concept that drew people to the UoB website for key events. So, we quite literally did just that. There are a whole host of Bristol related images created in a QR code pixel style that will lead people to 'Discover More' over the next coming 12 months.