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Although the business name Peloton was not around 15 years ago, our work was. Back in 1996 when DVD's were launched and Dolly the sheep made the news, we produced the Directions logo as part of a brand refinement.
The original Directions logo, a dog, based on of all things – a cat, needed bringing up to date. We had a great day photographing a lovely Pointer dog who inevitably did her own thing and never what we asked of her. Quite a few hours of manipulation using 20 different photographs taken on the day was required – a leg from one, paw and tail from another and the Directions dog was born.
All the effort was well worth it. All these years on the identity still gets referred to by prospective clients and unlike the rest of us, has not aged at all.
The People Tree website has been gone live today.
See more on the site here.
Johnson Health Tech
We where commissioned to design the leaders jersey for the Johnson Health Tech Women's Grand Prix Series. Racing on the same day as the men in the Tour Series, Britain's top female cyclists will race the streets of Peterborough, Stoke-on-Trent, Oldham and Woking. For Peloton it is great to be part of anything that raises the profile of women's cycling.
The Johnson Health Tech Women's Grand Prix Series kicks off at Peterborough on Tuesday 31st May, with the race getting underway at 17.00, with highlights shown on ITV4 the following evening as a part of The Halfords Tour Series programme.
Tour Series 2011
Today sees the start of the Tour Series 2011. Ten of Britain's best cycling teams will be racing in 8 different venues throughout the UK during June.
In 2009 we developed the Tour Series brand. Since then we have designed signage, technical manuals, event programmes, jerseys, trophies and promotional literature. More can be seen here.
Todays race is in Durham. Racing can be seen on ITV4 from 8.00pm the day after each race. For results and more information.
And the winner is...