BS3 Community
Bright future for self-funded charity

Instrumental in a plethora of community activities and services within the BS3 area of Bristol, the Southville Community Development Association (SCDA) was heading into an exciting period of expansion with a completely self-funded second building.

The organisation has played an integral part in the development of the community for over 25 years. With an over-subscribed Nursery service and continually growing array of activities and classes, it’s presence within the local area was unquestionable. But with no clear direction or consistency their visual identity and communications were much less successful.

Following a series of workshops with the charity’s staff and members, we defined a core brand proposition ‘Together for good’, which encapsulated their vital role within the community, improving people’s lives by connecting them – whether chatting over a cuppa in the Café or joining in a Tai Chi class in the main hall – at the heart of these connections was the charity.

The workshops facilitated by Peloton allowed members of our staff to actively contribute to the new messaging, imagery and style we wanted to create to reflect our ethos.

By involving people from throughout the organisation in these creative, interactive workshops, considerable cultural shifts were reached organically. Peloton have helped me as the Communications Lead to achieve genuine buy-in to a new identity for the charity at a time of significant change.

They took the time to understand our organisational decision-making processes and worked with us accordingly.

Dawn Lockhart, Head of Communications, BS3 Community

Alongside the new identity, brand and website we created a set of icons that embrace the core theme, each with an overlapping element highlighting the connecting points within each area of the organisation.

New photography was vital in putting the people of the community back in the picture – we enlisted the help of a local photographer Dave Pratt who spent a number of days capturing the essence of the organisation.

A complete overhaul of the website with a new listing system has transformed the way people use the site, and opened up channels of commerce for the charity with sponsored listings and posts.

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