Bath Rugby
Creating an epic image worthy of champions

There are some contracts that are a dream come true. And like all dreams worth striving for, they demand equal parts ambition, determination and hard work. Enter Bath Rugby.

“Bath Rugby is a club with huge ambitions, on and off the field. Peloton have worked tirelessly with us over the past six years developing ambitious creative campaigns to sell-out season tickets while meticulously policing our brand across all touch points.”

Tarquin McDonald, Managing Director, Bath Rugby

As one of the most successful clubs in European history, Bath Rugby deserves an equally prestigious image.

But that wasn’t the case when they came to us in 2009. Their sporting credentials were unquestionable, but a plethora of logo designs, unclear branding, and mismatched campaign materials sent out the wrong message. They needed someone to extract and promote their defining qualities.

We spent the first year auditing all of their materials, slowly but surely bringing everything into line with a strong, consistent identity that would resonate commercially and win fans over to the brand.

 

From small things come great gains. We’re now proud to have developed a long term partnership with Bath Rugby that means we continue to work with them on everything from yearly season ticket campaigns to social media graphics and billboards, hospitality brochures to match merchandise, stadium signage to print ads – plus anything and everything else that champions their winning brand.

Back to case studies