Anna Cake Couture
Rebrand helps business to rise above

Wedding cake designer Anna Tyler had no problem earning industry awards for her delicious creations. But something was missing. While her competitors were growing in force, her business was standing still. She needed fresh ideas.

When Anna approached us in 2014, she simply wanted a refreshed website. However, working with Anna made us all realise that her ambitions and business potential extended far beyond creating a new ‘window to the world’. She needed a brand strategy that would capture the distinctive quality of her growing enterprise.

The original company name, ‘Anna Tyler Cakes’ had its limitations. It had worked fine as a self-starting cottage industry, but now it needed to be pitched at the top end of the market, away from the competition.

A simple but tactical move away from an individualistic focus – the new name ‘ANNA Cake Couture’ retained reputation, and would grow with the business.

“I was going to wedding shows selling my wares next to some of the best in the industry, and I honestly felt like my cakes were as good as theirs, if not better. Peloton helped me to look at my current brand objectively, by gaining a really clear understanding of the competition and what they were doing so well.

The whole process gave me the reassurance to push the company into a new, more confident era. The new branding, packaging, shop and website have all proved huge hits with our customers – some of them can even see the slice of cake in the A!”

Anna Tyler, Owner ANNA cake couture

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